ambassador pack
Everything you need to spread the word.
This is your home base as a My Little Farm ambassador: how the membership works so you can talk about it with confidence, the words to use, your link and code, and everything to share. You don't need to sell anything. Your job is simply to open the door: invite someone to join the community.
One idea sits under all of it: everyone begins in the same place, then goes as deep as they choose.
the front door
Everyone begins as a community member.
This is the one thing you're inviting people to do. It's the whole ask. It's affordable, it's a real stake in the land, and it's the doorway to everything else.
everyone begins here
Community Member
£100 a year
- A stake in the land, recorded in your name
- The community: weekly calls, seasonal gatherings, friendships that deepen each year
- First access to the food, and our seasonal events at a members' rate
- Your £100 counts toward becoming a Steward or a Founder, whenever you're ready
then, when the time is right, there are two ways to go deeper ↓
eat from the land
Become a Steward
£195 a month
- Everything in the community
- £150 a month back as farm tokens, to spend across the whole farm
- The rest supports the farm, the community and the wider network
- A rolling commitment, no land holding, this is about food and belonging
help found the next farm
Become a Founder
from £5,000
- Everything in the community
- Co-ownership of a farm, a real stake in the land held for generations
- Four tiers, each building on the one before
- Paid as a signal now, then a 60-month plan once the land is secured
the founding tiers
The four founding tiers, each building on the last.
Every tier keeps everything in the tier below it, and adds more. So a Smallholder receives everything a Co-owning, Real Food and Good Life founder does, plus their own. The open circles below show what carries up from the tier before; the filled circles show what that tier adds.
Co-owning · the foundation
50m²The membership at its heart: co-own the working farm, and belong to it fully.
- A real stake in the working farm: your own recorded m², a vote, and a holding you can pass on
- All of community life: the seasonal gatherings and member day-visits
- Take part in the farming year: sowing, harvest, lambing, workshops and forest school
- A founder's welcome reward in farm tokens
- 10% off everything from the farm
- Your whole household included, children too, plus guest passes
Real Food · the food
150m²For the household that wants the farm to feed them, all year.
- Everything in Co-owning
- Food for the year: a free Stewarding Membership, so the farm feeds your household
- Free access to Streat Garden, our first farm
- Your member discount rises to 20%
Good Life · the lifestyle
600m²The lifestyle of a smallholding, without the work.
- Everything in Real Food
- Full 7-day access to the estate: come and go as it suits your life
Smallholder · the land & a home
1,350m²The deepest tier: the most land, your own garden, and the option of a home on the land.
- Everything in Good Life
- Your own private tended garden on the estate
- A home on the land: the priority housing option
two things worth understanding
Farm tokens, and how founding is paid.
Farm tokens
Farm tokens are the farm's single currency. They're spent on everything: food, the sauna, the cabin, workshops and stays, not food alone. You can top up any time. A Steward's £150 a month simply arrives as tokens to spend as they wish.
How founding is paid
Each tier is a signal now, which secures the place, followed by a 60-month plan. The monthly payments only begin once the land is secured, so no one is paying toward a farm that isn't happening.
how to refer
Your part is simple.
You're not closing a sale. You're introducing someone to something you believe in, and letting the farm do the rest. The one action you're inviting is always the same: join the community for £100 a year.
"I'm part of a farm that's building something real, community-owned, regenerative, food you can trust. It's £100 a year to join, and that's a genuine stake in the land. If it sounds like you, come and see it. I'll introduce you."
If they ask about going deeper, you don't need every figure. You can simply say: from there you can become a Steward, where the farm feeds you, or a Founder, where you co-own a farm. Then point them to a land walk, or to us, for the detail.
words you can borrow
Ready to send.
Use these as they are, or make them your own. Swap in your personal link where you see it, then send.
a quick text to a friend
I've joined a farm I think you'd love, My Little Farm. It's a community growing real food in Sussex and building farms held by the people who eat from them. You can join the community for £100 a year, and it's a genuine stake in the land. Here's my link if you fancy a look: PASTE-YOUR-LINK
a social caption
Real food, real land, real community. I'm part of My Little Farm, farms held by the people who eat from them. You can join the movement for £100 a year. Come and see. PASTE-YOUR-LINK
an email to a few people
I wanted to share something close to my heart. My Little Farm grows real food in Sussex and invites people to belong to it, and to help build a network of community-owned farms. Joining is £100 a year and it's the warmest community. If you're curious, use my link and come to the next event with me: PASTE-YOUR-LINK
your toolkit
Your link, your code, and everything to share.
You have a personal referral link and a personal coupon code. Find them in your affiliate portal, or in your welcome email. When someone joins using either one, the join is credited to you automatically. Your code works in person too, people can type it at checkout, so it's perfect for events and flyers.
The join page
Where people become £100 community members. Share your personal link version.
View the join pageBook a land walk
The best next step for anyone curious to go deeper. Send them here, or introduce them to us.
Land walk bookingFlyers to hand out
The movement, Streat, and Peppers flyers, ready to print. Each carries a QR to join.
Download flyersyour rewards
A thank you for every door you open.
We say thank you in farm tokens and gifts, not cash, so your reward is something to enjoy from the farm itself.
A friend joins the community
A farm token thank-you for every person who joins through your link or code.
An introduction becomes a Founder
A larger thank-you when someone you brought in goes on to co-own a farm, because that is a real gift.
Milestone gifts
Special farm gifts as you welcome more people into the movement.
Our thanks, in person
Ambassadors are family. You'll be first to know, first to gather, and always welcome on the land.
Reward levels are being finalised and will be confirmed in your welcome email.
keeping it simple and safe
A few gentle do's and don'ts.
You're inviting people to belong, not to invest. Keeping to the £100 community as your ask keeps it warm, honest, and easy for everyone.
Please do
- Share why you joined, in your own words
- Invite people to events, the shop, and to visit
- Use your personal link or code so joins are credited to you
- Send anyone curious about going deeper to a land walk, or to us
Please don't
- Describe membership or founding as an investment
- Promise or imply any kind of financial return
- Quote founding prices or terms as a pitch, point people to us instead
- Feel any pressure to close, that's never your job
quick answers
If someone asks…
Do I have to become a Founder?
Not at all. Most people begin, and happily stay, as community members. Founding is there for those who want to go all the way.
What does my £100 actually get me?
A real, recorded stake in the land, the community around it, first access to the food, and members' rates on events. And it counts toward Steward or Founding later.
What's the difference between a Steward and a Founder?
A Steward pays monthly and the farm feeds them, no land holding, it's about food and belonging. A Founder puts in capital and co-owns a farm, a permanent stake held for generations.
When do founding payments start?
The signal is paid now to secure the place. The 60-month plan only begins once the land is secured.
How do I get credit for the people I introduce?
They join using your personal link or your code. Both credit the join to you automatically, even if they type your code in person.
How am I rewarded?
In farm tokens and gifts as your referrals join, with a larger thank-you if someone you introduced becomes a Founder.
get going
Your first five minutes.
- Find your personal link and code (affiliate portal or welcome email).
- Read this page once, so you can talk with confidence.
- Send the friend message to three people today.
- Post one caption this week.
- Pick up flyers for your next gathering, and invite someone to the next farm event.
Need a hand, or an idea to share?
We're here for you. Email PASTE-SUPPORT-EMAIL for assets, questions, or anything at all. Thank you for helping grow the movement.